Secrets to a Brighter Smile

Violet Grey Brighter Smile

All red carpet regulars know that an irresistible white smile is just as essential as the designer dress you knew was perfect from the moment you slipped it on. And while your dentist should be your guiding light for a brighter expression, you can do a lot of at-home maintenance as well. “Take care of your smile as you would your skin,” advises Dr. Michael Apa, cosmetic dentist and creator of Apa Beauty. “I created my line to stop people from talking about dental products as dental products and instead as another element of beauty.”

Here, Dr. Apa and Jamie Greenberg (makeup artist to Rashida Jones of the idyllically perfect teeth) share their tips for finding your more brilliant smile.


Lips are the gateway to the teeth, so it is essential to keep your pout smooth to set up your smile for success. Apa’s gentle lip scrub is infused with jojoba oil, shea butter, orange peel, and sugar and sweet almond seed to exfoliate. Use twice a week before applying your favorite red lipstick.